Marketing Director

Marketing Director 

Classification: Exempt 

Reports to: VP of Marketing and Analytics 

Location: Brentwood, TN 

Date: June 2025

About Highland Ventures 

Highland Ventures is a national venture management company focused on strategically developing and operating business subsidiaries centered around its real estate portfolio. A family-owned business, Highland Ventures operates in the real estate and foodservice industries, and continues to grow and add new business ventures. Legacy Commercial Property is Highland’s real estate division and Hoogland Restaurant Group is the foodservice division of the company. 

JOB DESCRIPTION 

The Marketing Director is responsible for the planning, development and implementation of marketing strategies designed to achieve sales growth, build brand relevancy and ensure measurable customer engagement. With a creative and innovative approach, this position manages internal and external resources to develop successful marketing campaigns focused on building positive sales performance and consistent brand alignment. 

SUMMARY OF KEY RESPONSIBILITIES 

• Develops key competitive and consumer trends analysis to identify meaningful business growth strategies 
• Leverages multiple sources of data and analytics to identify opportunities for growth, brand relevancy and guest engagement at a system and individual location level
• Oversees the strategic planning process and development of marketing campaigns and programs with the support of the graphic design team 
• Establishes overall channel content marketing strategy for the brands as well as individual locations 
• Develops new marketing campaign opportunities and ideas utilizing existing and new channels to extend customer reach and market penetration 
• Focuses efforts on emerging marketing tactics (digital marketing, social media, automation) to optimize our marketing spend and grow sales 
• Facilitates and leads strategy and planning meetings with operations and company leadership 
• Comprehensively measures and reports against plan outcomes 
• Maintain a relentless attention to sales results and metrics to continually rebalance campaigns to maximize investment
• Identifies and leverages key outside parties to enhance marketing effectiveness, makes recommendations that drive improvement in sales or process 
• Create and maintain a successful brand and image that attracts customers to the product or service 
• Develops brand guidelines and communicates guidelines cross-functionally and across business lines 
• Manages creative team in creating new brand assets and maintaining consistent branding guidelines 

EDUCATION AND EXPERIENCE 

• Bachelor’s Degree in Marketing or related discipline required, Master’s degree preferred
• 7 - 10 years marketing experience 
• Multi-unit experience required; 200+ location management experience, preferred
• Experience with traditional advertising (print, TV, radio) and digital advertising (web, social, email, text) strategy and execution 
• Demonstrated copywriting and editing experience for various types of media and audiences 
• Must be proficient in MS Office suite and Google Suite 
• Experience with content management systems like Magento, Wordpress, Webflow or equivalent 
• Basic HTML/CSS experience a plus 
• Experience with Tableau, Google Analytics, and SQL a plus 
• Prior experience with healthcare, and/or real estate industries (required)
• Prior marketing agency experience a plus 

QUALIFICATIONS AND SKILLS 

• Ability to effectively present information and respond to questions and feedback from managers, customers, vendors and company leadership 
• Team player with strong organizational skills 
• Strong analytical skills and data-driven thinking 
• Up-to-date with the latest trends and best practices in marketing strategies and measurement 
• Preferred experience with both B2C and B2B marketing strategies 
• Strong attention to detail 
• Ability to be flexible and work in a fast paced environment

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